Le Walk
Muse Social teamed up with Le Walk to craft a social strategy and produce original content that captured their brand’s essence. Growing their audience from 0 to over 170,000 followers in less than a year and featuring in their official launch video - these are some of our favourite moments from the journey.
Yfen
Before founding Muse Social, Mimi worked with Yfen, a Made in France luxury food supplement brand, as Brand Content Manager. She oversaw and created all brand content - from directing photoshoots and producing event coverage to filming, editing, and managing full editorial calendars. Mimi ensured every piece reflected Yfen’s aesthetic, helping the brand build a cohesive, high-end digital presence and connect authentically with its audience - especially through the ‘Eat your skincare’ series.
Success stories
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We helped the Le Walk team develop their social media strategy which helped them go from 0 to 150k followers across their social media platforms in less than one year - leading to over 100k app downloads while still in BETA testing. All with organic social media content.
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We worked with the Love and Paris team creating organic social media content to advertise their guides targeting tourists travelling to Paris - through organic content and Paris insider knowledge we managed to grow the L&P socials to over 100k in less than one year!
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Yfen is the first own brand of Jolimoi - during Mimi’s time working at Yfen she took the engagement rate from 3 - 6% and was involved in events, professional photoshoots - besides developing viral launch strategies before seeing 4 new product releases.
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We worked with Amazon to create content in collaboration with Acer, Google and Windows aimed at students on a budget. The ad converts buyers towards an Amazon storefront where they can immediately shop the items, from content to conversion.